Every advocacy group believes, for good reason, that their campaign should be front page news. There’s no front page big enough to cover everyone’s work, unfortunately, so instead, we spoke with Emma Penrod, a former environmental reporter at the Salt Lake Tribune and a current freelance journalist, to get the inside scoop on how stories make the front page. In our conversation about environmental journalism, Emma also walked us through an ongoing conflict in niche journalism: keeping a story simple and digestible without losing the complexity that many issues have. It’s a balancing act, as is so much more in environmental journalism.
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